Professional Footballers Australia (PFA)

The opportunity:

Established in 1993, Professional Footballers Australia (PFA) is the exclusive collective voice of Australia’s professional footballers.

The PFA supports the players and builds the game as they work with Australia’s elite professional footballers from the men’s and women’s A-Leagues, as well as national Socceroos and Matildas teams.

As an organisation that will always be run by the players for the players – this remains key to the longevity that sees the PFA tirelessly pursuing the best interests for the game.


The project:

With a yearly media plan created for 2023, the PFA needed to deliver all their communications in a timely manner depending on the type of content to be released.

We’ve worked alongside the PFA to cover all the major media releases to reach a widespread audience – for example their reports on FIFA World Cups, men’s & women’s A-Leagues and Australia Cup.

One-off and weekly Electronic Direct Mail (EDM) are also pivotal in highlighting the latest updates from the PFA.


Delivering a yearly plan of media coverage including Annual Reports on A-League Men & Women, FIFA Women's World Cup stories and the PFA National Teams Collective Bargaining Agreement

  • Strategy

    Content Writing, Public Relations

  • Client

    Julius Ross - PFA Head of Communications

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