Copywriting Public Relations
November 23, 2023


The opportunity:

Nike are one of the most recogniseable and well-renowned brands in the world. Made famous by the phrase ‘Just Do It’, Nike are leaders for innovation with their involvement in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and merchandise.

Their portfolio of athlete partners is vast across the globe, working with the biggest names in sport including Cristiano Ronaldo (football), LeBron James (basketball), Serena Williams (tennis) and Russell Wilson (NFL).

The project:

Fresh off the FIFA Women’s World Cup 2023, Nike were committed to creating a legacy that would last after the tournament was completed, in conjunction with Football Australia. Nike proudly sponsor the Matildas and also support one of Australia’s most prominent female athletes in Sam Kerr.

Collaborating with Nike Asia Pacific, one of the key members of the team is Brand Director Nick Atkinson. As part of promoting the FIFA Women’s World Cup even further, it included a comprehensive chat with Nick to get a deeper understanding of the behind-the-scenes initiatives put in place. In turn, a feature article was produced based off the conversation to cover Nick’s role of Brand Director in more detail, Nike’s involvement with the Matildas, working with Sam Kerr and giving back to the grassroots level.

Utilising a variety of visuals throughout the article, it showcased the very best of Nike where it was promoted across social media and email communications.

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