Brand Identity Copywriting Digital Development Identity Marketing June 3, 2019

Football Coaches Australia

The opportunity:

Founded in 2017, Football Coaches Australia (FCA) represents and provides a collective voice for Australia’s professional and community football coaches.

Their motto of ‘For Coaches, By Coaches’ resonates with their core values of professional development, wellbeing, advocacy, gender equity and diversity.

By supporting Australian coaches through thick and thin, FCA promotes and strengthens the reputation of football in Australia and abroad.

 

The project:

We recently had the pleasure of attending Global Institute of Sport’s Women’s Coaching Summit for 2023, in conjunction with FCA.

Our role was to promote the event with coverage in the aftermath, that included feature pieces which highlighted the important talking points from the day – such as number of female coaches at the elite level, career pathways, mental wellbeing of coaches and more.

Task

Communications for all organisational changes and updates, plus coverage of coaching courses and events

  • Strategy

    Media Strategy, Public Relations, Communications

  • Client

    Gary Cole - President of Football Coaches Australia

Open Project

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    George Donikian